1. "Generating more revenue per customer is one of our key goals. To succeed, we need to do a better job of generating sales leads for all of the products we offer."


  2. "The wrong approach to generating sales leads can be damaging. Using an educational approach will actually build stronger customer ties."


  3. "With so much on our plate, we can not add programs that may require extra resources. A turnkey system that can be tailored to our needs and installed with little disruption is an attractive solution."


  4. "Budgets are tight. I need marketing that is low in cost and can start to deliver results right away."