Skip to content
Back HomeBack Home
  • Educate First®
  • NEW-CyberSmart
  • White Papers
  • Brochures
  • Blog
  • See How It Works
  • About Us
    • Why us
    • Contact Us
Home » Blog » Truebridge joins the financial twitter world

Subscribe to our Blog

Recent Posts

  • 3 Ways to Keep Your Business Customers Cyber-Safe
  • Preparing for a Cyber Attack: A How-To Guide for Financials
  • FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Protect Their Business Customers From Bankruptcy
  • Building a Human Firewall: The First Line of Defense
  • The Evolution of Risk Auditing for Cyber Behavior

Truebridge joins the financial twitter world

This entry was posted in Blog and tagged financial twitter on February 17, 2009

There was hesitation in starting a Twitter account for Truebridge. Was our industry using this new social networking tool? Would anyone follow us?

It turns out a lot of banks, credit unions and financial professionals are on Twitter. The more I research and learn how to use this tool the more it makes sense.

Follow us on Twitter: http://twitter.com/truebridge

Those who know how to use the social media platform are using it to spread a message. They’re using it to create stronger bonds within their industries. Whether that be the music industry, tech industry or the banking industry.

For example, a credit union, TDECU, linked to an article on the concept of the “Bill Creep”. It states that more and more consumers are being blindsided by small fees for services they sign up for such as Netflix, Rhapsody and even major items like the cell phone when you factor in the text messages and media charges. It’s a great read for anyone concerned about their finances in these tough economic times. The fact that their credit union was the one who pointed out the article will increase the trust factor of their brand.

This is a great way for institutions to directly communicate with their audience in real time. Some of their followers may even receive text messages to their phones every time they post a message (a “tweet” in Twitter language).  Of course, I don’t think TDECU is advocating this kind of Twitter following. Otherwise, they’d be supporting the “Bill Creep” movement.

If you’re just getting started, a quick tip is to download one of the many desktop applications. You can use these applications to both send and receive messages. A key to keeping your message within the 140 word maximum is the “shorten link” feature. Every time you post a link, use this feature to condense the link to avoid exceeding your word count.

The maximum word count of 140 is great training for those who have trouble keeping it short and sweet.  I must admit, I fit into this category.

Download Applications Here: http://twitter.com/downloads

Here are some banks and credit unions on Twitter that I’m following:

  • BofA
  • Wells Fargo
  • Wachovia
  • First Arkansas Bank
  • North Shore Bank
  • Northeast Bank
  • Citizens Bank (Michigan)
  • 1st Mariner Bank
  • Pioneer Credit Union
  • TDECU
  • Bellco Credit Union

Post navigation

  • ← Banks Need an Image Fix – Now
  • What does “Best Banking Experience” mean to you? →

Featured White Paper

LeadGenerationWP

Lead Generation on a Budget

Download Now »

Explore Our Thought Leadership

  • Lead Generation on a Budget
  • Onboarding: A Setup for Sales
  • Making Social Media Sell
  • Key Elements of a Successful Content Marketing Program

Read Our Blog

  • 3 Ways to Keep Your Business Customers Cyber-Safe
  • Preparing for a Cyber Attack: A How-To Guide for Financials
  • FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Protect Their Business Customers From Bankruptcy
  • Building a Human Firewall: The First Line of Defense
  • The Evolution of Risk Auditing for Cyber Behavior

See Live

Register

© 2022 Truebridge, Inc.