How To Innovate With Content In 2014

bigideasState Bank and Trust Co., a $2.5 billion bank in Macon, Ga, had no plans to build an iPad app last year. But it wound up happening. American Banker recently put up a fantastic post detailing Big Ideas for 2014. Budgeting for innovation is a big idea that goes hand in hand with content marketing.

Dedicated web hosting is the most powerful and cost effective solution of hosting a busy web site without resorting to buying your own equipment and paying hundreds of dollars per month for a fast Internet connection. Dedicated hosting consists of single server with no one else hosting on that computer. This allows for the greatest of configuration options. Anyone who has a busy website will find dedicated hosting is the necessary choice. A hosting account provides a home for your website on web servers, which are stored in a secure, climate controlled environment and are connected to the Internet so that other people on the Internet can view your website. You can look at your website as a front office and Hosting as the back office/ storage centre that houses the information, images, video and other content that comprises your website. Barring technical problems, a web host operates 24 hours a day, 7 days a week so that anybody in the world can access your web site at any time. Web site hosting is typically measured in the amount of disk space you’re given on the server and the amount of data transfer (bandwidth) you need for accessing the server. ServerMania’s Data Center in New York City is that the perfect choice for applications that demand the last word in low-latency connectivity and redundancy. Our ny City data center may be a tier 4 facility, delivering the foremost redundant infrastructure across all system components including power, networking, and cooling. Featuring up to 10Gbps connections on Tier 1 network carriers, this facility is right for ForEx and other latency sensitive applications with direct connectivity to ny City, North America, and beyond. Your business relies on the applications your employees use every day, the databases that store everything from customer contact details to payroll, the sites and ecommerce stores that market and sell your products and services, and more. You need an always available, utterly reliable server solution built from the highest quality components. Our hosted servers for small business server solutions deliver the reliability, performance, and flexibility to fulfil all of your business’s hosting requirements.

If you have a lot of customer traffic at your website ie. file downloads, you’ll access the server fairly frequently and therefore need more website hosting transfer space than someone who puts only readable text on their web site. The more “items” or “content” you are hosting on your site (ie photos, maps, PDF files etc) the more disk space you’ll need for your website and domain hosting. A web server must have fast connections to be able to serve pages quickly. For the greatest speed and reliability try to find a host that has multiple high speed connections as well as reliable back up power supplies in case of power outages. The purpose of web hosting is practicality. Web hosting companies provide simple access to the internet for anyone who creates a site and wants it seen by millions. There are plenty of web hosting types: *Shared *Reseller *Virtual Private Servers *Dedicated Servers *Colocation and Clustered Web Hosting. Unless you plan to host a site with thousands of video files, you don’t need fancy and expensive hosting. Just sign up for a basic shared web hosting package. Look at user reviews and testimonials for the web’s most popular hosting providers.


[Mike] Fitzgerald, the chief revenue and deposit officer, says State has a spending plan like most other businesses, but it reassesses the plan as trends unfold or as customer needs change.

“I can’t overstate how important flexibility is in the budget,” says Fitzgerald.

“‘We listen to clients and get ahead of what we think is the demand curve in our marketplace by being very flexible in the way we apply those resources during the year.”

He cites the iPad app as an example. It’s a cash-management solution for commercial customers on the go, and State prioritized it over other plans because the need arose.

It’s this sort of flexibility that is a must for content marketing and it’s what drives innovation.


To be a great content marketer you need to be nimble and adapt to the changing and varied needs of your customers. That might sound difficult, but it’s easy and cost-effective.


Here are two key steps you should follow:


1: Focus your content marketing around important financial news and life events


Strong content, focused on your customers’ life events, can be adapted with ease to suit many purposes, all while driving loyalty and sales. The recent data breach at Target is a teachable moment for the benefits of quality content. Millions of people are looking for answers on identity theft. If you can be flexible and adapt to unforeseen situations to provide answers to your customers’ problems, they’ll value all that much more.


2: Develop a content calendar


Holidays are great moments for you to target your content (with perhaps the exception of April Fool’s day!). The past few weeks have been the perfect time to promote savings resolutions. Or around Valentine’s day, your customers might be interested in how their finances and taxes change after marriage. Adapt your content to your calendar.


If this year you want loyal customers and more opportunities for dialogue and sales, you need to innovate with your content marketing.


If you’re not quite sure where to start, we’re hosting an online workshop January 23 at 2:30 EST. Sign up HERE and we’ll guide you through all the basics of how your financial institutions can excel at content marketing. We hope to see you there!