In the News



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  • In the News

    3 Ways to Keep Your Business Customers Cyber-Safe

    With words like “trust” and “security” ranking among the top reasons people ultimately choose to do business with a financial institution, today’s banks are now in a circumstance that requires them to be ever-vigilant with their cybersecurity practices. The cybersecurity landscape of today seems to be continually worsening. Hackers are... Read More

    Preparing for a Cyber Attack: A How-To Guide for Financials

    A study performed by Kaspersky Lab in Woburn, Massachusetts revealed that, of businesses surveyed (including financial institutions), 40% are not confident that they are protected against cyber threats. The survey shared that businesses are most vulnerable to threats such as targeted attacks (using malware) and DDoS (Distributed Denial of Service)... Read More

    FinTech Provider Truebridge Introduces New Way for Banks & Credit Unions to Protect Their Business Customers From Bankruptcy

    January 7, 2019, BOSTON, MA – Truebridge, a content marketing technology provider for financial institutions, today announced the launch of a new product that enables banks and credit unions to protect themselves from commercial bankruptcy in order to continue to provide their services to customers and customers’ employees. Called “CyberSmart,”... Read More

    Truebridge Launches New Financial Education and Cyber Security Services

    Contact: Stewart Rose, President, Truebridge 781-820-7476 Plymouth, Mass., May 17, 2019 – Truebridge Integrated Content Marketing, an industry leader in providing consumer financial education content for financial institutions, is excited to announce the launch of its new Educate First® and CyberSmart services for all banks and credit unions. Over the... Read More

    Treating Content as Your Differentiator

    A while back, an article was published by Entrepreneur magazine titled “4 Key Content Marketing Lessons to Learn from Netflix.” The article was both informative and a great read, expanding on concepts that the author has observed Netflix using in their strategy to dominate the video streaming content space. This... Read More

    Achieving Data Driven Content

    The ultimate goal for marketers with any type of content – traditional, digital, social, etc. – is to find the optimum place where content meets consumer behavior, often driven by different data points. Doing so makes more efficient use of your marketing dollars and creates relevant, one-to-one marketing between you... Read More

    Designing Consumer Choices

    As professionals in the financial industry, we work with complex products, services, and tools in order to meet the demands of customers. Often times, the greatest challenge is being able to boil down all of the complexity in the consumer financial marketplace to simple terms so that all customers can... Read More

    How Content Can Be the Center of Your Bank

    Recently, Truebridge attended a major financial industry marketing conference, visiting with financial marketing professionals of all levels in the industry.  Through visiting at the conference, we learned a great deal about where professionals see the role of content in their organization. We learned that there is a strong understanding for... Read More

    Using Marketing Signals Correctly

    Marketing signals, or better known as data points that allow you to predict consumer behavior, have had a prominent role in financial marketing for some time. These seo signals allow you to better predict your customer’s behavior, such as when people are moving (requiring a new mortgage) or are showing unrest... Read More

    Create More Mindful Cross-Selling

    At our core, Truebridge is a provider of financial education content and a platform by which to distribute content in ways that create cross-selling opportunities. Our company’s mission is to enable financial institutions in engaging their customers in more meaningful conversations, approaching the customer with a needs-based experience in order... Read More

    Create Next Best Product Solutions

    Using analytics to decipher consumer behavior has been at the core of the retail industry for decades. Financial institutions are no strangers to this market, either, using behavior and predictive analytics to automate many of their processes. Many applications of analytics for financial institutions began with, and are still centered... Read More

    The Branch of the Future Leads to Content of the Future

    An article from a while back published by The Financial Brand attempted to answer the question “what will the bank branch of the future look like?” While it’s hard to fully anticipate what bank branches will look like in the future, there were many common themes that ran through the... Read More

    How Frequent Does Your Content Strategy Need to Be?

    There is a constant conversation taking place about the saturation of messages and the threshold by which consumers begin to tune out your messaging due to too much frequency. The challenge for any marketer is to find the sweet spot between being able to relay your message effectively while not... Read More

    What Will Content Look Like in 2020?

    A lot has changed in the past three years, hasn’t it? Just 1096 short days ago, we sat just past the middle of 2014, not knowing how drastically our world could change in a short amount of time. Think about it. In 2014, (if you’re an Apple user) the hottest... Read More

    How to Map Your Content Marketing into Sales

    If your bank has a content marketing program currently running, and your bank is like most, executive management is asking about the return on investment for this program. Tracking ROI on initiatives such as content marketing and social media selling can be a tricky proposition. Limo marketing provide services like... Read More

    Your Bank Should Own Your Content

    The world of brand influencers continues to grow and change in the digital age. For years, brands have looked to influencers to promote their products, encourage people to feel as though they are part of a community, or see themselves in other’s shoes by way of celebrity endorsers. Authenticity Reigns... Read More

    How to Make Your Content Go Visual

    Let’s take a moment to think about Facebook. While we’re thinking about it, if you have a personal Facebook page, let’s focus on that instead of the Facebook page of your bank or credit union. Now, thinking about posts on your Facebook News Feed that you ‘Like’ or ‘React’ to,... Read More

    Content is Everything

    You’ve heard the phrase “Location, Location, Location!” when it comes to brick and mortar buildings. Building branch offices is no different. However, when it comes to digital marketing, it’s all about “Content, Content, Content!” When you think about it, content is what keeps the internet relevant and moving forward. Think... Read More

    3 Ways to Avoid Wells Fargo Cross-Selling

    Wells Fargo’s recent headlines regarding their bank-wide account opening scandal, resulting in numerous fines, staff replacements and goal reorganizations, has effectively changed the conversation about cross-selling across the financial industry. As cross-selling and customer share-of-wallet continue to top the list of organizational goals for financial institutions, there is now a... Read More

    Mobile Efficacy Explained

      Last week, we started a discussion about the benefits of mobile apps, mobile sites, and the increasing importance of utilizing these delivery channels. Today, we look more in-depth into what factors contribute to increased audience engagement, and what the current and future landscape of mobile might look like. Simplicity... Read More

    SIS Bank Implements Truebridge’s Content Marketing System

    Boston, MA: Truebridge, a financial marketing company located in Boston, is excited to announce SIS Bank’s launch of Truebridge’s Content Marketing System, the Financial Answer Center. Engaging, educational and branded content is a must have for financial institutions of all sizes. “We are living in a content-driven economy. You cannot... Read More

    Truebridge Announces Content “Quick Find” Features

    Boston, MA — Truebridge, premier content marketing provider to banks and credit unions, is excited to announce two new “quick find” features. The new features are designed to improve their client’s customer experience – making it easier and faster for customers to find the exact content and sales representative they... Read More

    One Minute Video: Financial Content Marketing

    So you’ve heard of content marketing, but are still trying to figure out if it will work for you? This video on financial content marketing will get you started in 60 seconds flat. (watch on YouTube) With today’s digital automation leading to more customer remoteness, how can you engage customers... Read More

    New Tool Means More Sales in the Branches

      Boston, MA: Truebridge is pleased to announce the revamp of Branch LeadMaker, a tool that greatly facilitates the generation of referrals and sales appointments. Truebridge has created this tool to help banks realize the enormous opportunity they have to leverage frequent customer contact into stronger and more profitable relationships.... Read More

    Banks are Flocking to Financial Education to Drive Sales

    BOSTON, Mass. /eNewsChannels/ — Truebridge Financial Marketing, which provides banks and credit unions with a financial education marketing system, today announced the addition of 28 new clients in just six months. More and more banks and credit unions are discovering that financial education, properly delivered, is a cost effective way... Read More

    New Tool Means More Sales in the Branches

    BOSTON, Mass. (December 7, 2011). Truebridge, Inc. (www.truebridge.com), a leader in marketing for the financial services industry, announces the launch of a new version of a tool that greatly facilitates the generation of referrals and sales appointments by frontline branch employees, Branch Lead Maker. Truebridge has created this tool to help banks realize the... Read More